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Every decision made for Be Mindful Be Happy must pass these three simple golden rules: It must be good for us, it must be good for our customers & it must be good for our planet.
BMBH is proud of our mindful ethical policies and committed to ensuring high standards of ethics and sustainability in everything we do. Unlike many other clothing companies who buy and rebrand wholesale clothing, our garments are all originals, designed and made for us so we work closely with our factories which means we can ensure excellent ethical and sustainable standards.
Cotton makes up 40% of global textile production, and more than half of the clothing sold in the UK. It may sound harmless, but cotton’s production & processing is highly polluting and energy inefficient, contributing to climate change.
When it comes to making sustainable choices you can trust, nothing beats certified organic cotton. There are so many reasons to choose organic cotton:
All of our factories are GOTS (Global Organic Textile Standard) certified, so you can be rest assured that they stand up to the high ecological and social responsibility standards and assurances provided by the scheme.
It’s time to cotton on to the fact that by choosing organic cotton, you are helping protect people and the planet.
There’s no excuse for single use! We don’t use any plastic in our supply chain – all the way from our factories to when they land on your doorstep, you won’t find any nasty plastic packaging on or in our products.
We also only work with sustainable bamboo suppliers who replant the bamboo forests as they use it.
Fast fashion contributes more to climate change than air and sea travel. We have chosen high quality 100% organic cotton for our clothing in heavier gsm (grams per square meter) weight fabrics than many other brands. By choosing 180gsm (compared to 160gms industry standard) for our T-Shirts and 320gsm (compared to 280gsm industry standard) for our sweatshirts they not only look and feel lovely, but they have greater durability so will last longer too. With mindfully, environmentally and fabric friendly care your BMBH clothing is for a good time and a long time!
Fabrics made of long-staple cottons fray less, pill less, wrinkle less, and even fade less than fabrics made with their short-staple counterparts
Excess washing heat and tumble drying is usually unnecessary for most clothing – it consumes more energy and wears out fabrics faster. BMBH care labels all ask you to please wash your clothes at 30 and dry them on the line for happy clothes and a happy planet.
Working closely with the factories that produce our products means we can ensure certain ethical standards are met. Always with compassion in mind, we make sure our factories meet certain standards: